Why the Verstappen brand is well-placed to mirror his on-track F1 success
Type ‘Max Verstappen’ into Google and one of the first terms its autocomplete function suggests is ‘net worth’ – which will direct you to many websites taking a wild punt at that figure. But it’s not the contract numbers which create a star driver’s true value says MARK GALLAGHER. And while Max’s personal backers are largely Dutch, that is set to change as he becomes a global megastar…
As Max Verstappen lines up to join Ayrton Senna, Nelson Piquet, Niki Lauda, Jackie Stewart and
Jack Brabham as a triple world champion, the 25-year-old Dutchman is already one of the biggest and most marketable stars in Formula 1 history. The fact that he is joining the ranks of the championship’s top 10 championship winners while only mid-career leaves plenty of room for more sporting records to be broken.
Now tied to Red Bull until the end of the 2028 season, by which time he will have turned 31, Verstappen has a base contract and bonuses which will ensure a financially sound future for him and future family generations. Talks of driver salary caps are, for the moment, off the table.
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